Comparison · Updated March 2026
EcomBrain vs Lifetimely (AMP)
Lifetimely shows you customer lifetime value. EcomBrain connects your entire stack and acts on it. Here is the real difference.
Both tools serve Shopify merchants. Both surface profitability data. After that, they do completely different things.
Lifetimely (AMP) is a LTV analytics platform serving 45,000+ merchants. It gives you cohort analysis, P&L dashboards, and the Ask Amp AI chat feature. You interpret the data. You decide what to change. You execute.
EcomBrain is an autonomous operating system. It connects the same data sources and more. Instead of building dashboards, it finds the specific dollar amounts leaking between your tools and fixes them. Named. Numbered. Verified. No interpretation required.
Feature Comparison
| Feature | EcomBrain | Lifetimely |
|---|---|---|
| Cross-tool profit leak detection | ✓ | ✗ |
| Autonomous fix execution | ✓ | ✗ |
| Customer LTV analytics | Basic | ✓ Market-leading |
| Cohort analysis | Available | ✓ Deep (core feature) |
| Ask Amp AI (chat with data) | ✗ | ✓ |
| Email flow error detection | ✓ | ✗ |
| Inventory intelligence | ✓ | ✗ |
| Money-back recovery guarantee | ✓ | ✗ |
| Works without a dashboard | ✓ | ✗ |
| Starting price | $149/mo | ~$149/mo |
When to Choose Lifetimely
Choose Lifetimely if your primary need is deep customer LTV analytics. If you need cohort analysis for a marketing team, detailed P&L dashboards, or want to ask natural language questions about your analytics data, Lifetimely is purpose-built for that. Their 45,000+ merchant base and the Ask Amp AI chat feature are genuine strengths.
When to Choose EcomBrain
Choose EcomBrain if you want the leaks found and fixed without building an analytics workflow. If you are a small team managing 8+ tools, if you want AI that discovers problems you did not know existed, or if you want a guaranteed recovery amount with a refund clause. Lifetimely answers questions when you ask them. EcomBrain discovers problems before you know they exist.
Frequently Asked Questions
What is the main difference between EcomBrain and Lifetimely?
Lifetimely (now AMP) is an analytics platform focused on customer lifetime value, cohort analysis, and profitability reporting for Shopify. It serves 45,000+ merchants. EcomBrain is an autonomous operating system that connects your entire stack and fixes profit leaks automatically. Lifetimely shows you LTV data. EcomBrain finds problems across all your tools and resolves them without manual work.
Can I use EcomBrain and Lifetimely together?
Yes. Lifetimely provides deep LTV and cohort analytics that EcomBrain can leverage as one of its connected data sources. EcomBrain adds value by connecting Lifetimely customer intelligence with data from Meta Ads, Klaviyo, inventory systems, and support tools. Then it acts on the combined intelligence automatically.
Is EcomBrain cheaper than Lifetimely?
Lifetimely pricing ranges from $149 to $799/month depending on store size and features. EcomBrain starts at $149/month with the Starter plan, which includes a $2,000 guaranteed recovery in 60 days. If EcomBrain misses that guarantee by even one dollar, you get a full refund. Lifetimely has no recovery guarantee.
Does Lifetimely replace EcomBrain?
No. Lifetimely is a reporting tool. It shows you customer lifetime value data and cohort analysis. EcomBrain is an autonomous system that connects all your tools, finds profit leaks between them, and fixes those leaks. If you need LTV dashboards for a marketing team, Lifetimely is excellent. If you want the leaks found and fixed without manual analysis, EcomBrain is the better choice.
Which is better for understanding customer lifetime value?
For pure LTV analytics and cohort analysis, Lifetimely is the market leader with 45,000+ merchants. Their purpose-built LTV models and cohort reporting are deeply refined. EcomBrain provides LTV insights as part of cross-tool analysis, but Lifetimely standalone LTV depth is unmatched in the Shopify ecosystem.
Does Lifetimely have AI features like EcomBrain?
Lifetimely launched Ask Amp AI, a chat-with-your-data feature that lets merchants ask natural language questions about their analytics. This is powerful for on-demand analysis within Lifetimely data scope. EcomBrain goes further with autonomous agents that proactively discover cross-tool patterns and execute actions across your entire stack. Lifetimely answers questions you ask. EcomBrain finds problems you did not know existed.
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