EcomBrainCreative Intelligence

Creative Intelligence

Bloomberg Terminal for Ads

Full-spectrum creative diagnostics, evidence cards, and merchant memory — all wired to your real ad signals.

System ready

Tools: ffmpeg / tesseract / whisper

Headline Metrics

Immediate readout for hook, scent, and trust

Hook Strength

—

0-3s attention capture

Scent Score

—

Ad-to-landing congruence

Claim Match—

Offer Match—

CTA Match—

Tone Match—

Visual Match—

Trust Score

—

Composite trust signals

Guarantee—

Policy—

Proof—

Persuasion Structure

Hook → Problem → Proof → Offer → CTA

Missing Phases

None

Weak Phases

None

Sequence Risk

—

Segment Timeline

Attention, persuasion, and dropout risk by time window

No segments parsed yet.

Scent Breakdown

Claim, offer, tone, and visual continuity

Scent Components

Claim Overlap—

Semantic Claim Overlap—

Offer Match—

CTA Match—

Tone Match—

Embedding Similarity—

Visual Congruence—

Landing Signals

Landing Visual Trust—

Guarantee Visible0.00

Social Proof Visible0.00

Product Visible0.00

Trust & Proof

Trust architecture, proof gaps, and risk flags

Trust Architecture

Guarantee Strength—

Policy Reassurance—

Proof Substance—

Claim Without Proof—

Risk Flags

No risk flags

Visual Proof

No visual proof

Proof Quality

Total Proof Score—

Claim Coverage—

Overclaim Risk—

UGC Authenticity

Authenticity30%

UGC Pieces—

Visual Raw Social—

Visual Polished—

Visual Authenticity

Face Presence—

Raw Social Score—

Polished Score—

Product Demo Visible0.00

Creative DNA

Fingerprint of creative mechanics

DNA Components

Pattern—

Hook Mechanism—

Offer Type—

Visual Style—

CTA Type—

Emotional Signature—

Pacing Class—

Fingerprint Hashes

Fingerprint—

Visual Hash—

Audio Hash—

Text Hash—

Visual Congruence

Ad-to-landing visual continuity

Congruence Metrics

Overall—

Color Continuity—

Product Continuity—

Style Match—

Trust Continuity—

Promise Fulfillment—

Issues

No visual issues

Audio Prosody

Speech cadence, urgency, and pressure cues

Urgency

—

Urgency tone

Pressure

—

Sales pressure

Calm

—

Calm delivery

Speech Stats

Words—

Speech Rate (wps)—

Pause Density—

Avg Pause (s)—

Intensity (db)—

Spoken Confidence—

Diagnostics

Clarity, entropy, emotional arc, narrative coherence

Clarity Load

Text Density—

Concept Density—

Pacing—

Clarity Score—

Offer Entropy

Offer Count—

Entropy—

Coherence—

Offer Gap—

Emotional & Narrative

Emotional Volatility—

Arc Coherence—

Narrative Coherence—

Resolution—

Benchmark Comparison

Where this creative sits vs cohort

No benchmark data yet.

Evidence & Mismatch Cards

Structured proof, contradictions, and gap signals

Evidence Cards

No evidence cards

Mismatch Cards

No mismatch cards

Hypotheses & Embeddings

Counter-hypotheses and embedding coverage

Embedding Plan

Gemini Embedding 2off

Segment Embeddingsoff

Creative DNAoff

Similarity Retrievaloff

Landing Embeddingoff

Ad-to-Landing Similarityoff

Top Hypotheses

No hypotheses generated.

Actionable Insights

Timestamped fixes with expected lift

No actionable insights

Predictions

Performance forecasts with confidence bands

No predictions yet.

Commercial Truth & Risk

False positives, promo dependency, and lifecycle

Commercial Truth

Flags0.00

Flags Detail—

False Positives

Flags0.00

Details—

Lifecycle & Fatigue

Fatigue Days—

Risk—

Lifecycle—

Portfolio Position—

ELM, Fluency, Category

Category fit and processing pathway

ELM Profile

Central Route—

Peripheral Route—

Fit—

Fluency

Visual Fluency—

Cognitive Ease—

Processing Difficulty—

Category Adjustment

Category—

Adjusted Issues—

Calibration & Validation

Outcome linkage, cohort definition, and truth checks

Cohort Definition

Cohort Key—

Industry—

Business Model—

Revenue Band—

Price Band—

Format Focus—

Cohort Size—

Benchmark Quality

Quality—

Availableno

Confidence—

Match Level—

Cohort Key—

Outcome Correlation

Support Level—

Sample Size—

Causal Support—

Confounds Used—

Outcome Linkage

CTR—

CVR—

MER—

Linkages0.00

Score Calibration

Hook—

Clarity—

Offer Entropy—

Scent—

Truth Validation

Passedno

Confidence Adj—

Issues—

Confidence Calibration

Evidence strength and signal completeness

Deterministic Strength

—

Direct signal quality

Signal Completeness

—

Coverage across modalities

Benchmark Quality

—

Cohort reliability

Overall confidence: — · Tier: unknown

Confidence Attribution

Evidence Count—

Embedding Quality—

Data Completeness—

Freshness Days—

Score—

Confidence Layers

Deterministic—

Embedding Assist—

Proxy Only—

Notes—

Merchant Brain

Tribe memory, insights, and preferences

Run an analysis to populate Merchant Brain.